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Frank jefkins frank jefkins was the author of the highly successful text, public relations techniques, on which this book is based. Frank william jefkins the new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as email. Get ebooks public relations on pdf, epub, tuebl, mobi and audiobook for free. Such factors as ability to communicate, organize, interact with people, having. Public relations techniques paperback december 1, 1990 by frank jefkins author 4. Introduction to marketing, advertising and public relations. Read public relations by frank jefkins for free with a 30 day free trial. He was highly regarded in the field of public relations, illustrated by. Public relations strategy, corporate image, organizational image. Read public relations online by frank jefkins books free 30day. Public relations paul baines, john egan, frank jefkins. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. A section of the book covers the products life cycle. Dari definisi image di atas, maka dapat dijelaskan bahwa image memiliki nilai.
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